NAVA

Avoid duplicating other flags, but use similarities to show connections…

This is perhaps the most difficult principle, but it is very important.  Sometimes the good designs are already "taken".  However, a flag’s symbols, colors, and shapes can recall other flags—a powerful way to show heritage, solidarity, or connectedness.  This requires knowledge of other flags.

Often the best way to start the design process can be looking to one’s "roots" in flags—by country, tribe, or religion.

Never use writing of any kind or an organization’s seal…

Words defeat the purpose: why not just write "U.S.A." on a flag?  A flag is a graphic symbol. Lettering is nearly impossible to read from a distance, hard to sew, and difficult to reduce to lapel-pin size.  Words are not reversible—this forces double- or triple-thickness fabric.

Limit the number of colors on the flag to three, which contrast well and come from the standard color set…

The basic flag colors are Red, Blue, Green, Black, Yellow, and White. They can range from dark to light. Occasionally other colors are also used, such as Purple, Gray, and Orange, but they are seldom needed in a good design.

The flag’s images, colors, or patterns should relate to what it symbolizes…

Symbolism can be in the form of the "charge" or main graphic element, in the colors used, or sometimes even in the shapes or layout of the parts of the flag.

Usually a single primary symbol is best—avoid those that are less likely to be representative or unique. Colors often carry meanings: Red for blood or sacrifice, White for purity, Blue for water or sky.

The flag should be so simple that a child can draw it from memory…

Flags flap. Flags drape.  Flags must be seen from a distance.  Under these circumstances, only simple designs make effective flags.  Furthermore, complicated flags cost more to make, which often can limit how widely they are used.

Most poor designs have the elements of a great flag in them—simplify them by focusing on a single symbol, a few colors, large shapes, and no lettering.  Avoid the temptation to include a symbol for everybody.

1.  Keep It Simple
     The flag should be so simple that a child can draw it from memory…

2.  Use Meaningful Symbolism
       The flag’s images, colors, or patterns should relate to what it symbolizes…